Over the years, the Got Milk? campaign has been a growing commodity in trying to increase healthy habits and increase those drinking milk. We have come to recognize the classic milk mustache. Most of their ads include a celebrity as a testimonial. This not only is using ethos through the persuasion via credibility of that celebrity but also an appeal to authority. People tend to listen to those who they respect or idolize. Not only that, but the ad includes the phrase "Goal by Beckham body by milk" which makes people think that if they drink milk, they will look like David Beckham. I mean, who wouldn't want to look like this guy. But it makes it seem that just drinking milk will do this for you when of course it takes so much more such as exercise and a healthy diet. Not only is this ad an ethical appeal but it also includes logos with the use of various facts as to how incorporating milk into our diet can help lead to a healthier lifestyle. The Got Milk? ads have been very successful over their years and it probably has been due to their own credibility as well as the use of testimonials and appeal to authority.
No comments:
Post a Comment