Logos, logical or fact based appeal, or persuading by the use of reasoning. You may ask, how does this 7Up ad us logos. Logos is also guilty of the use of buzz words, or words that mean nothing but sound factual. By 7Up using the words "100% Natural" we assume it to be a healthy or healthier drink when in fact that it is something manmade, not from nature and Natural does not always mean good, technically cancer is natural. Not only that but it also includes a comparison of their product to others stating "it's been stripped of the artificial stuff found in most other soft drinks." It makes people think that 7Up is a better drink for you due to this comparison though they never stated what this "stuff" was. Logos is also often guilty of using -er words (ie cleaner, longer, faster, etc) and in this case is using better. It's not technically the best, but it's better. It makes people think that it is something they want because it is improved from where it was. This ad is quite good, as are most food and drink ads, at appealing to reason and making you think something though it may not be fully true and in turn, want to buy it!
i like this one
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